The Start Path Europe program is a 12-month effort providing startups with customized support to solve specific priorities for each company. Participating startups receive mentorship from a global pool of MasterCard experts, introductions to MasterCard partners to explore pilot opportunities, and the ability to leverage existing MasterCard solutions.

“Start Path Europe is unique, because we tailor the support to match the individual needs of a startup, rather than applying a 'one size fits all' approach,” said Stephane Wyper, Global Lead of MasterCard Start Path. “Our goal is the success of each startup and helping them grow faster than they could on their own.”

MasterCard welcomed the inaugural Start Path Europe class in 2014, which consisted of companies chosen from applicants from more than 30 countries; Ridango, Zencard, Xpreso, Instabank, MePin, and Storee.

“Start Path Europe has been hugely beneficial for Xpreso” said Simon Pleass, co-founder and CEO of Xpreso. “With MasterCard's support, we have engaged with a number of large organisations about commercial opportunities and accelerated our sales pipeline.”

Up to eight companies from across Europe will be selected to participate in the 12-month hybrid onsite and virtual program that will launch in April 2015. Start Path is open to companies working across the commerce space. Full eligibility details and the online application are available at www.f6s.com/mastercardstartpath.The deadline to apply is February 19.